🎨 VISUAL BRAND ASSETS
A strategic visual identity development process that turns abstract ideas and scattered inspirations into a cohesive, emotionally resonant brand aesthetic. This tool guides creators step-by-step through the creation of moodboards, style direction, typography, color palettes, and scalable design elements—anchored to your brand’s transformation promise, ideal audience identity, and long-term business goals. Each output is crafted to reflect not just what your brand looks like, but how it feels, aligning every asset with the desires, aspirations, and values of the people you’re meant to serve.
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Role
Custom GPT & Playbook
Next Steps
âś… Next Steps
- Clarify Your Vision
- Gather or write a 1–2 paragraph summary of your brand’s transformation focus and emotional tone.
- Define the feeling you want your Ideal Client Avatar to experience when they see your brand visuals (e.g., peace, possibility, power, playfulness).
- Describe Your ICA Through a Visual Lens
- Who are they?
- What are they craving?
- What kinds of visuals would they find aspirational, trustworthy, or emotionally aligned?
- Upload Any Existing Materials
- Logos, color references, moodboard pins, or past designs—if you have them.
- If starting from scratch, no worries—just describe what you want the brand to feel like.
- Approve the Vibe Narrative
- Your strategist will write a short brand “feeling” description. Review this carefully—it sets the emotional tone for the entire system.
- This language-first step ensures all visuals stay aligned with your deeper message and mission.
- Review the Feeling Collage
- A 6–8 image moodboard (9:16) will be generated from your approved vibe.
- Share which tiles you love, which don’t resonate, and what direction you’d like to explore deeper.
- Decide on Core Style Elements
- Confirm or refine your palette, fonts, and key mockups.
- These will cascade into all later visuals—ensure they’re a yes before proceeding.
- Choose a Moodboard Direction (A/B/C)
- You’ll receive three creative concept paths grounded in ICA emotion.
- Pick your favorite—or request a custom blend—and watch it come to life as a 3×3 moodboard.
- Preview Your Brand Across Key Platforms
- See how your vibe shows up across website, IG, email, and presentations.
- Give feedback, and request alignment tweaks to ensure every touchpoint feels consistent.
- Lock In Core Styles
- Background vibes, photo types, accent motifs—you’ll get a board of each.
- These will serve as a modular foundation for future templates, posts, and visuals.
- Download Your Production-Ready Assets
- Once everything’s approved, receive your high-resolution visual system—organized, labeled, and ready to use.
- A manifest and suggested folder structure will make implementation seamless for any team.
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