🔜 NEXT STEPS: Post-Launch Nurture Sequence Setup

1. Clarify the Core Offer and Immediate Win

• What was purchased? Write a 1–2 sentence description of what the customer just said "yes" to.
• What’s the first success milestone they should experience within 24–48 hours?
• Identify any "first-use" actions that generate confidence or delight.

💬 Prompt: “What do I want the customer to feel and do within the first 48 hours post-purchase?”

2. Define the Emotional Journey You Want to Guide

Use this 3-phase arc to guide tone and message timing:

StageEmotion to AnchorEmail FocusRelief“I made the right decision”Validation + OnboardingCuriosity“What else can I do with this?”Value Amplification + ExplorationEngagement“This is working—I want more”Belonging + Upsell/Referral Activation

Map each of your 7 emails to one of these core stages.

3. Identify Common Doubts or Drop-Off Risks

List the top 3 worries or barriers that might show up post-purchase:

• “I’m not sure I’ll follow through…”
• “What if this doesn’t work for me?”
• “This feels overwhelming.”

Plan to acknowledge and reframe one per email at the right moment in the journey.

💡 Your job isn’t to avoid fear—it’s to disarm it and offer momentum.

4. Choose the Natural Next Step

Decide what the main CTA of the entire sequence will be:

• Join a community or live call?
• Upgrade to a full membership or program?
• Share with a friend or colleague?
• Book a coaching session?

Then reverse-engineer the final 2 emails to build desire for that action instead of just announcing it.

5. Drop in Key Proof Points

Identify 1–2:

• Success story snippets (testimonial, metric, win)
• Social proof indicators (number of users, results achieved)
• Founder/creator encouragement (mini story or personal welcome)

Use these to sprinkle into emails 3–6 to build trust and emotional resonance.

6. Segment for Momentum

Consider segmenting or tagging contacts as the sequence unfolds:

• Engaged vs. disengaged
• Clicked vs. ignored CTA
• Completed onboarding vs. abandoned

If possible, plan a conditional 8th or 9th email based on these signals to re-engage or elevate.

7. Prepare Support & Community Resources

List out:

• Where users can go if stuck
• What’s the easiest way to ask for help
• Where the community or group hangout is (if relevant)
• What events or touchpoints they can join next

Place links to these in emails 2, 4, and 5 as embedded next-step nudges—not overwhelming menus.

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