🚀 NEXT STEPS: BRING YOUR LEAD MAGNET TO LIFE

To craft a lead magnet that pulls in perfect-fit leads, builds trust instantly, and points straight to your Core Offer, follow these strategic steps:

1. Name the Pain That’s Driving the Search

🔍 What urgent, painful problem is your Ideal Client actively trying to solve?

Get specific. Not “grow their business” but “stop second-guessing their content strategy every week.”
Your lead magnet should meet them exactly where they’re feeling the most pressure.

✅ Action: Write a one-sentence problem statement using their language.

Example: “I feel stuck posting random content with no idea if it’s working.”

2. Clarify the Core Transformation Your Offer Delivers

🌟 What is your paid offer really helping them become, do, or feel?

Your lead magnet should preview that transformation by solving one piece of the larger puzzle.
It’s the appetizer that gets them hungry for the main course.

✅ Action: Identify 1 belief, 1 behavior, or 1 blind spot your lead magnet can shift.

Example: Introduce the “Value Loop Framework” without teaching the full system.

3. Choose a Format You Can Create Fast—and Use Powerfully

🎥📄 What format feels natural to you and valuable to them?

The format should match your strengths and the ICA’s behavior.
Go for speed, clarity, and impact.

✅ Options:

• PDF Guide or Checklist
• Short Video Training
• Quiz or Scorecard
• Swipe File or Script
• Audio Meditation or Tool

4. Map Where This Fits in the Client Journey

🗺️ What happens just before they’re ready for your solution?

Your lead magnet should match their stage of awareness. Are they:

• Just realizing they have a problem?
• Aware of the problem but confused about solutions?
• Solution-aware but stuck on decision-making?

✅ Action: Choose the right depth and sophistication based on their journey.

Example: For “solution-aware,” your lead magnet should show why your method works better.

5. Target the Emotional Driver That Moves Them Most

💥 Which Primary Human Motive is most active right now?

The most magnetic lead magnets speak to:

• Comfort (ease pain, remove friction)
• Wealth (grow income, save money/time)
• Status (be seen, respected, admired)
• Security (reduce risk, feel in control)
• Identity (be who they believe they’re meant to be)

✅ Action: Choose ONE emotional driver and infuse it through the title, copy, and CTA.

✅ Final Step: Generate the Asset

Once the strategic foundations are set, use the Lead Magnet Creation prompt to generate:

• A compelling title
• An “aha” moment
• A clear structure
• A CTA that naturally leads to your Core Offer or Trip Wire

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