✅ NEXT STEPS: FAQ Style Guide Deployment

1. Clarify the ICA’s Top Concerns

• Review past objections from sales calls, emails, or support requests.
• Identify the 5–7 questions that buyers actually ask right before they say “no” or “maybe.”
• Use this formula to translate objections into trust-building questions:

“What they ask” → “What they’re really afraid of” → “What they need to hear to say yes”

2. Group Questions by Theme

Create categories like:

• 💡 Is this for me?
• 🔍 How does it work?
• 🔄 What if I’ve tried something else before?
• 💸 What’s the investment?
• 🤝 What happens after I say yes?

3. Draft Emotionally Intelligent Answers

For each FAQ:

• Start with a short, confident yes/no/reframe
• Add a benefit-backed explanation
• End with emotional reassurance or next-step encouragement
• Apply emotional triggers like Identity, Justice, Comfort, or Seeking

4. Embed Soft CTAs in Select Answers

• “That’s why we made this step-by-step framework so simple.”
• “We’ll guide you every step of the way.”
• “Your next breakthrough starts here.”

5. Publish in Multiple Touchpoints

• On your sales page as a standalone FAQ section
• Inside your onboarding portal or email sequences
• As a quick-reference PDF
• Turn individual FAQs into micro-content for reels, posts, or carousels

6. Test & Evolve

• Watch where buyers still hesitate—add or refine FAQs accordingly
• A/B test the placement and tone of FAQs on high-conversion pages
• Use AI or customer support transcripts to spot new friction points

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